Sunday, 10 July 2011
I offered to help a friend to develop a social media strategy for her business, and it got me thinking about my own "strategy" - which is to say, I realized didn't really have one. I had a bunch of sites I'd signed up for and was using, but there was no particular coherence in the way they linked together.
My intuition about social media (as a user) is that it works best when everything is tightly connected. It's just simple stats: if there's a chance I might see your latest blog post on Twitter, or on Facebook, or on my Google Reader feed, that makes it much more likely that I'll see it somewhere.
So I got out a notebook, wrote down the various sites I use, and tried to put in arrows representing routes users could easily take from one site to another. For example: my reviews on Goodreads auto-publish to Twitter, which makes it easy for Twitter users to click through to the Goodreads site, but there's no easy way from my Goodreads profile to my Twitter account. On the other hand, this entire blog is syndicated onto my Goodreads profile. (The dotted line between Twitter and Facebook indicates a service I use that will synch between them, but only when I tell it to do so for specific updates). Drawing it this way made it easy to see where the gaps were, and when possible I've tried to make the arrows go both ways.
Of course some of these sites, like Amazon, are only applicable if you happen to have written a book. And when I did the same exercise with my friend to help her "socialize" her campsite, we included some services like 4square that only make sense for physical locations. In her case we started with a blank sheet of paper, drew out what we wanted, and then went about setting up the various profiles and links. For mine I had a partial network to start with, and I just had to work through and add as many extra links as I could.
How many social sites do you use? And what do you do to keep on top of it all...?