Edam - like Gouda - is famous only for its cheese (at least in the UK). Mild in flavour and wrapped in bright red or yellow wax, it was a childhood favourite of mine.
When we had chance to visit Edam, however, we found a charming, surprisingly beautiful town full of Dutch charm. I felt like I could happily move into one of the little waterfront cottages. And it seems virtually untouched by tourism - perhaps surprisingly, given that its most famous export is a household name.